The decision paves the way for over 600,000 sq ft of new offices, retail and homes to be delivered in the Thames Valley town in time for the arrival of Crossrail services in 2019.

The regeneration of the 3.3 acre Broadway site in Maidenhead town centre is being brought forward by Ryger Maidenhead, through London & Aberdeen Group.

Designed by Studio Egret West and Allies & Morrison, scheme which will be known as The Landing, will consist of 260,000 sq ft of office accommodation, up to 225 new residential units of one, two and three bedrooms and 48,000 sq ft of retail, set around an expansive central plaza.

Doug Higgins, Managing Director at London & Aberdeen Group, said: “This is a major step forward for Maidenhead and our vision will help reinvigorate the town centre and capitalise on Maidenhead’s status as a future Crossrail destination. ”

The completion of The Landing in 2019 will coincide with the commencement of Crossrail services in Maidenhead.

The new services will cut journey times into central London to less than 40 minutes, with access to the City in less than 50 minutes.