Crowther will oversee all activity in the region with a focus on building a strong customer base and expansion of the team.

Prior to joining Willmott Dixon Interiors, he developed his career at Vinci and VolkerFitzpatrick, and spent five years as West Midlands director for Willmott Dixon’s housing activities.

He said: “The Midlands has unbridled potential but has needed the investment to unlock it and through significant projects such as the Commonwealth Games and delivery of HS2, we are finally seeing the realisation of many of these opportunities.

“Through our close connection to Willmott Dixon’s construction arm, we are in a unique position to provide a fully one-stop service for our customers.”

Crowther’s appointment follows that of principal sales and marketing manager, Phil Taylor who is responsible for driving and developing new business for the company.

Willmott Dixon Interiors specialises in works up to a value of £30m. The scope of its work includes brand rollouts and refreshes as well as property fit-outs and refurbishments.