The “Postmark” site is located at Mount Pleasant near the capital’s Clerkenwell and Farringdon districts, close to one of the central London Crossrail stations.
Taylor Wimpey snapped up the 6.5-acre swathe of land last year in a deal worth nearly £194m, which was hailed as indicating renewed confidence in the capital’s housing market
It has consent for a mixed-use scheme of 681 homes, alongside retail and offices.
Fabienne Viala, chair of Bouygues UK, said: “We are excited about our new collaboration with the teams of Taylor Wimpey Central London on this residential project.
“In the past, Taylor Wimpey and Bouygues UK have collectively demonstrated the quality of our expertise, our partnership approach and our combined capacity for innovation on such residential schemes as North Wharf Gardens and Greenwich Millennium Village. We are looking forward to building the first phase of the Postmark project.”
West Central 1 is the first phase of a four-phase masterplan.
It consists of 214 homes, ranging from studios to three-bedroom apartments, in a building ranging in height from six to 15 storeys.
The scheme has been designed to reach a BREEAM “Excellent” rating. Residents will benefit from shared spaces including a concierge service, a rooftop terrace, a cinema and a gym. The exterior development will combine resident and public spaces, including a courtyard, a shaded terrace, as well as shops and open landscaped spaces.
Work has now commenced on site, with first completions expected in 2020 and final completion in 2021.
Up to 400 workers will be on site at peak periods.
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