Its investment includes JCB 535-95, 540-140 and 540-170 models fitted with new Ecomax engines which join a further 90 existing JCB telehandlers in the One Call Hire fleet.
The Crossrail will get the majority of the new JCB models being deployed.
One Call Hire Commercial & Sales Director Tom Gleeson said: “We recognise the importance of sustainability and the environment so fuel and emissions reductions are of huge significance for us on key inner city sites.
“Equally crucial are the cost savings we can provide for our customers by running fuel-efficient equipment.”
He said that each machine could save customers up to £450 a year in fuel, which is a reduction of 1668kg of CO2 Gas.
Over a year this equates to a reduction of 112,000 kg of CO2 or nearly £30,000 across these new additions to the fleet.
Developed to meet the EU Stage IIIB/US Tier 4 Interim emissions standards, the JCB Ecomax engines produce between 6%-15% more torque and 5%-10% more power at low revs than the previous Tier 3 engine.
This means that operators get the same performance but with increased efficiency and improved fuel consumption.