It plans to demolish part of the existing sweep of buildings between the Bull Ring and Holloway Circus to make way for what would be one of Birmingham’s tallest residential buildings at 26 storeys.

This would be accompanied by a 9-storey shoulder building lifting the total scheme to over 300 apartments with shops on the ground floor, basement car park and rooftop terraces.

The existing curved part of the building complex from Hurst Street to near Debenhams would be reclad and renovated at a later date to create around 161,500 sq ft of office accommodation.

Consultants WSP and Parsons Brinckerhoff are involved in architect NORR’s designs for the major city centre scheme.

Some of the existing Smallbrook Queensway building will be demolished to make way for high-rise residential with the curved building sweep renovated for offices

Planned renovation and rebuilding of Smallbrook Queensway will sustain over 1,000 construction jobs

CEG’s development manager Iain MacSween said: “Smallbrook Queensway is ideally positioned to benefit from investment into comprehensive regeneration.

“The current SBQ buildings are well past their prime and have a negative impact on the character, appearance and environmental quality of Smallbrook Queensway.”