The 322 unit site will consist of 174 one bed units, 137 two bed units and 11 three bed units.
Watkin Jones expects to start construction work on the site next year with a phased completion scheduled for 2019/2020.
The firm now has six BTR schemes currently targeted for delivery over the period 2019/21 with a number of planning applications and other site acquisition opportunities under negotiation.
Chief Executive Officer Mark Watkin Jones said: “We are delighted to announce the further progression of our BTR business.
“Our plan to sustainably grow this exciting element of the group continues and we are pleased to see that opportunities from within the development pipeline are moving forward.
“We believe the BTR business will continue to drive growth, alongside our student accommodation business, as well as providing excellent visibility of earnings and cash flow.”