RVG is targeting affluent towns across England as demand is set to soar during the next decade for urban living from baby boomers currently in their sixties and seventies.

Will Bax, CEO of RVG: said: “As a country we have to move now if we are going to build enough retirement homes of the right kind for the future.

“Forthcoming generations will prize independence, security and proximity to town centres more than any other.

“We are looking for sites and partners to help us create vibrant new urban communities that actively promote positive, independent ageing.”

The developer is promoting a new urban and ‘peri-urban’ living concept and brand.

It recently acquired a new site in West Byfleet, Surrey and is looking for 1.5-acre minimum sites either in desirable town centres or edge of town locations that are close to high quality amenities.

Target towns in the home counties include Newbury, Marlow, Winchester, Walton-on-Thames, Chichester and Eastbourne, with Cambridge, Newmarket and Chelmsford all targets in the east.

Further to the north, target sites are required in Stratford-upon Avon, Wilmslow and York.

RVG is looking for stand-alone sites or to work with partners with whom it can develop and build schemes of up to 200 apartments in each town.