The £86m scheme, designed by architect Falconer Chester Hall, is for two mixed-use blocks along Pall Mall, together providing 550 flats.

The 10 storey curved frontage of block B, while block A will rise to 17 storeys

The site, currently a mix of surface car parking and old sheds, will continue the regeneration of the Pumpfield area.

The proposals include more than 8,000 sq ft of ground-floor commercial and retail space, with parking for 155 cars and a bike space for each apartment.  The homes will offer a mix of one, two and three-bed apartments.

Quentin Keohane of Falconer Chester Hall said: “The architecture picks up on the historic warehouse/dockland nature of the site with the use of brickwork, arches, and vertical elevation emphasis to provide a modern take on the traditional buildings of the area.”