The new homes will be spread across three buildings of 20,eight and four storeys.
McLaren has partnered with Beyond Carbon to integrate Passivhaus design for 71 out of the 188 new homes, meeting the highest standards in sustainability to promote low carbon living for all residents.
Passivhaus design principles will help reduce energy consumption by an estimated 70%.
McLaren will also create 78 sq mts of community space, which will be shared with the current residents on the site in the neighbouring Rufford and Moreton Towers.
Construction contract data experts Barbour ABI have estimated the scheme’s value at £53m.
Darren Gill, London region managing director at McLaren Construction, said: “This will be an exciting new community-focused development in Acton and we’re delighted to be able to integrate Passivhaus design for sustainable living on this scheme.
“Integrating affordability and multi-generational living on the same project is visionary from Ealing Council and we look forward to bringing this to life.”