Materials giant Heidelberg drops Hanson brand

Aaron Morby 1 year ago Heidelberg Materials
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German cement and aggregates giant Heidelberg Materials has finally dropped the Hanson brand 16 years after buying the famous UK company.

Heidelberg Materials takes over from Hanson branding
Heidelberg Materials takes over from Hanson branding

New branding will be rolled out at sites and on vehicles over the next two years with new packaging following in early 2024.

Simon Willis, CEO of Heidelberg Materials UK, said: “The construction sector faces global challenges such as climate change and the digitalisation of our industry; challenges we are better placed to meet as a strong, united group.”

Simon Willis CEO Heidelberg Materials UK

Simon Willis CEO Heidelberg Materials UK says the rebrand will foster collaboration across geographical and organisational borders

“Having a single brand name and identity sends a clear and consistent message to our increasingly global customers and fosters collaboration across both geographical and organisational borders.

He added: “Customer demands, markets, and competitors are changing rapidly and being part of a global team will allow us to take full advantage of our strengths.

“It will allow us to work together to lead the field in driving down carbon emissions; promote the circular economy by recycling and reusing construction waste; develop digital solutions to provide added value to our customers; and develop sustainable and innovative building materials.”

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