The £1bn new neighbourhood scheme designed by Assael Architecture will redevelop an old margarine factory site in Southall town centre.
It will see homes delivered in high-rise blocks and the retention of the original façade of the Maypole factory, which was once the largest margarine producer in the world.
Named Margarine Works, the 12-acre project will play a huge role in the wider regeneration of Ealing with a new 1 acre green park at its heart.
The project will be delivered in phases, with start on-site for the initial stage planned for Autumn 2019. The first homes are due to be available in 2021.
Damian Stalley, managing director at Montreaux Developments, said: “It was a real team effort by everybody. We’ve been impressed by the speed at which Assael and our project team went from concept to planning submission in just 6 months.
“The pre-application advice from Ealing has been vital to informing our emerging proposals and hitting these timeframes.”
Benefitting significantly from the Crossrail station planned for Southall, additional infrastructure upgrades in the masterplan include a new pedestrianised bridge over the railway, which will further enhance pedestrian movement through the site and the wider area.