This is Hammerson’s first major application as a part of a fresh strategic business direction to transform its existing city centre assets beyond pure retail.
Its City Quarters concept will see existing shopping centres expanded with housing, workspace or hotels.
The developer, which owns and manages the nearby Bullring & Grand Central, plans to demolish existing buildings to make way for 1,300 homes, including one building of 35 storeys, and 1.4m sq ft of workspace.
Work is slated to start in 2022 and will be Hammerson’s next major development after planned flagship shopping centre schemes at Croydon and Brent Cross were put on hold due to the retail slowdown.
The 7.5-acre Martineau Galleries site will also deliver a signature gateway to Birmingham from the proposed Curzon Street HS2 terminal.
Plans for the site, which currently includes The Square Shopping Centre, King’s Parade and Dale End car park, have been designed by Glenn Howells Architects.
Around 350 full-time construction jobs will be created per year over the life of the demolition and construction phases of the project.
Robin Dobson, UK Director of Development at Hammerson said: “City Quarters is all about creating thriving, mixed-use environments where people can live, work and relax in exceptional neighbourhoods, adjacent to our flagship destinations.”
Elsewhere on smaller scale development plans, Hammerson revealed it is in active discussions on a co-working opportunity at city wall house next to the Westquay shopping centre in Southampton and a new hotel st the new Victoria Gate Centre in Leeds.
Work on both schemes could commence next year.