Private rental operator Get Living has bought the scheme, which is its first acquisition in Birmingham.
Located near to the iconic Bull Ring shopping centre, Sherlock Street – currently known as Maker’s Yard- is Watkin Jones’ largest build to rent development to date.
Alex Pease, Chief Investment Officer of Watkin Jones, said: “Our teams have done a superb job developing this scheme and we’re very pleased to have secured an investor with the knowledge and commitment of Get Living to take it through delivery with us.
“Sherlock Street is perfectly located on a brownfield site in the centre of Birmingham and will offer its residents an amazing lifestyle in a highly sustainable place that offers real long-term value to the wider community.”
Rick de Blaby, CEO of Get Living, added: “This transaction for such an attractive scheme takes our secured development pipeline to 6,500 homes supporting our ambitious strategy to grow our portfolio to 15,000 homes within the next five years.
“We look forward to working with Watkin Jones as they deliver the scheme.”
Sherlock Street is located on a 2.47-acre site and will feature a new pedestrianised public square that connects the city centre with the wider Rea Valley Urban Quarter, as well as giving access to the scheme’s circa 16,500 sq ft of ground floor commercial space that will enable local employment opportunities.
The neighbourhood will be managed and operated by Get Living on behalf of its investors, with the final phase of the scheme expected to complete in 2025.