The workwear specialist said the new store in Leiston “offers workers the opportunity to walk in, get correctly measured, and leave with PPE that fits their body, job, and cultural requirements.”

The launch is part of an ongoing campaign by the Chartered Institute of Building for PPE that fits.

Rodney Fear, Business Development Director of Bryson said: “Correctly fitting PPE isn’t just about comfort – it’s about safety, dignity, and enhancing performance on the job.

“We’ve created this showroom to support local construction projects and to help move the industry away from the outdated one-size-fits-all approach.”