Morgan, who owns a 40% stake in Redrow, had tabled a 152p-a-share proposed bid at the end of August valuing Redrow at around £560m.
But yesterday just minutes before the 5pm deadline to make an offer, his Bridgemere investment group withdrew the bid.
It is reported some Redrow investors were looking for a significantly higher offer of around 220p per share.
It is also reported that shareholder Fidelity, which owns 10.5% of Redrow, complained to the Takeover Panel about Morgan’s decision to get pre-backing from second biggest shareholders Toscafund, which holds a 17% stake.
Fidelity raised concerns that with more than 57% of the company, any rival bid offer would be unlikely and smaller shareholders had little power to vote the deal down, which requires 75% backing.
Under Takeover Panel rules, Morgan would need to wait six months before making another offer for the company.
Morgan returned to Redrow as executive chairman in a boardroom coup in 2009 and has been successful in reviving its fortunes since then.
He first formed Redrow as a small civil engineering business with the help of a £5,000 loan from his father. The business floated on the stock market in 1994 before Morgan stepped down as chairman in 2000.
He returned three years ago to overseen a turnaround in its fortunes by returning the house builders focus to family homes. It recently reported full-year results showing a 70% jump in profits to £43 million for the year to June 30.