Richardson joins the business with extensive sales and operations experience gained in both a capital equipment and rental environment.

Prior to joining Ainscough, he held several senior positions with Avery Weigh-Tronix and most recently Aggreko, the generator rental company where he was managing director for Northern Europe.

Richardson said: “Ainscough is a fantastic business with a strong brand and market presence. I am both pleased and proud to be taking on the challenge and look forward to working with the team as we embark on thenext exciting phase of our story.”